REASONS TO ADVERTISE WITH MEMPHIS CURRENT
NO. 1
We support the artists and entrepreneurs of Memphis by promoting their work and stories through our publication. By supporting us you are helping spread the word of the creative forces that make Memphis special.
NO. 2
We’re what we like to call a ‘coffee table mag,’ on top of that we’re a quarterly publication. Your advertisement will have a much longer life expectancy with us than it would in a daily, weekly or even monthly publication.
NO. 3
We only advertise with local businesses, so your marketing campaign doesn’t have to compete with the corporate giants. It’s hard enough being a locally owned business, so we want to make the most out of your marketing budget.
MILLENIALS (20 -35) & XENNIALS (35 - 44) MAKE UP THE LARGEST POPULATION IN MEMPHIS
Source: World Population Review
MEMPHIS POPULATION BY AGE
05 - 20 26.5%
21 - 44 41.0%
45 - 64 21.0%
65 + 11.5%
LIFESTYLE
Forty-nine percent of Americans ages 22 to 37 spend more on dining out than they put towards retirement. Over one in four, or 27 %, are spending more just on coffee than they are managing to sock away.
Source:
CNBC
PAYING FOR PRINT
More millennials pay for print magazines (21 %) and newspapers (15 %) than digital magazines (11 %) and newspaper media content online (10 %).
Source:
American Press Institure
TRUST
Half of millennials ignore digital advertising, and instead pay the greatest attention to direct mail and print advertising. Furthermore, millennials are digitally-savvy, and are much less trusting of the content we consume. According to TRU, millennials in 2011 perceived paper documents as 88% more official and 82% more trusted.
Source:
Graphic Arts Magazine
TARGET DEMOGRAPHIC
- Ages 25 - 45
- Socially active
- Support locality
Our ideal consumer is somebody who wants to buy local products, read local magazines, and buy local art. These people are the entrepreneurs, musicians, artists, socialites, business owners and service industry professionals of tomorrow, if they aren’t already today.
STATISTICS
We are a small up-and-coming magazine that lacks the financial backing of other publications. At this point we are unable to provide detailed information about our demographics or readership beyond speculation, sales and word of mouth. However, we aim to be as transparent with our advertisers as possible by answering the questions we do know, sharing the statistics we do have and by showing you the goals that we are reaching for. Remember we are small, but growing, company aiming to better our community.
FOLLOWERS
2,132
READERSHIP
4,000+
CIRCULATION
1,500
ADVERTISING PRICES & SPECS
ALL MUST BE SUBMITTED AS A HIGH RESOLUTION .PDF OR A .JPEG AT 300 PPI
WINTER ADVERTISING DEADLINE
NOVEMBER 15TH
